On Wednesday evening, I had the pleasure of joining some of my industry colleagues for an event being hosted by British bridal wear designer, Johanna Hehir, at her beautiful Chiltern Street flagship store in London.

The event was to mark the launch of Johanna's new diffusion collection, 'Mae by Johanna Hehir'… 

"Mae by Johanna Hehir is a different side of my personality, inspired by my daughter Fianna, who has now joined me as my Creative Assistant. My middle name is Mae and when my daughter suggested it as the name for the collection, it seemed very fitting. 

I have used soft georgette, silk crepe and vintage style laces to create this fresh, feminine range of dresses.  Although Mae by Johanna Hehir echoes the Johanna Hehir line, I have designed the collection with a very different style of bride in mind…."

Love My Dress Wedding Blog – Photography Copyright (c) 2012, Big Block Pro

This range of fresh, feminine dresses, designed using beautiful soft georgette, silk crepe and vintage style lace, will appeal to the modern bride looking for a simple, yet flattering cut at an affordable price {dresses cost between £1000 and £1500}.

By the way, 'Hehir' is pronounced 'hair', and very lovely it was too spend time chatting with Ms Hehir on Wednesday evening; she's very personable and I warmed to her right away – and regardless of the champagne, lots of laughter was involved!

These photographs of Johanna's new collection were shot for the collection by photographer Shaneen Rosewarne Cox, who I met for the first time on Wednesday evening, having been an 'online friend' for over two years now! 

Love My Dress Wedding Blog – Photography Copyright (c) 2012, Shaneen Rosewarne Cox

Delphine from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Johanna Hehir has been designing for over 25 years now…

"Bridal was a natural evolution for me, as I adore designing beautiful dresses. It is such an honour to be chosen by a bride to make the most important dress of her life.

While my usual Johanna Hehir collections are known for their clean, classic cuts and romantic detailing, Mae has more relaxed feel with a vintage charm and simplicity all of its own. The type of bride I envisage wearing Mae by Johanna Hehir is a natural beauty, who knows her own mind and simply wants to express her individuality…"

Phoebe from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Delphine from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Also on display during the Mae by Johanna Hehir launch event was a series of the most delightful little girls dresses by North Yorkshire based designers, Poppy Children. I can't tell you how absolutely beautiful they were…

Poppy Children dress

Poppy Children dress

Delphine from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Elspeth from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Annabel from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

 

Annabel from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Annabel from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Beth 2.jpg

Beth from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Beth from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Elspeth 3.jpg

Edith from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Lila 1.jpg

Ella from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Ella from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Lila from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk Edith from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Elspeth from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Esme from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Elspeth from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Esme from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Freya from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

Pearl from the Mae by Johanna Hehir collection - www.johanna-hehir.co.uk

I really love this collection, it very much appeals to my personal sense of style; all that beautiful flowing silk, elegant backless details and delicate lace, absolutely gorgeous.  I'd also like to thank Johanna for inviting me to her collection launch event – I had the best time, it was so lovely too to meet colleagues and friends I know from online adventures, and I thought the Chiltern Street boutique was truly beautiful – a real treat for brides!

Mae by Johanna Hehir' will be available at the Johanna Hehir flagship store at 10/12 Chiltern Street in London and at selected stockists around the UK from June.

Please visit www.johanna-hehir.co.uk, email [email protected] or telephone (+44) 0207 4862760 for further information.  Johanna Hehir can also be found on Facebook and Twitter.

Have a lovely Friday morning everyone,

Annabel

 

Creative Team Credits

Video Production – Big Block Pro
Photography – Shaneen Rosewarne Cox
Bridal Wear – Mae by Johanna HehirGrooms suit – Chris Kerr
Makeup – Ana Ospina Ruiz
Hair – Emma from lifestyle salon
Flowers – Sprig and Cecil
Jewellery – Rose and Aster
Hair Pieces – Crystal Delica and Victoria Mary Vintage

Leave a Comment!
  • http://www.gioiamia.net Sonia

    Beautiful! I love every single one of these designs x

  • carla

    wow some beautiful dresses, makes me want to do it all over again :)

  • Kat

    I want every one of them… oo.. major dress wobble now.

  • http://www.blushrose.co.uk/manchester-wedding-florist/ Clare at Blush Rose Manchester Vintage Florist

    Perfect as always.. Johanna this collection is divine
    Your wonderful team of experts have pulled it together to make youe designs a masterpiece
    Love Clare @Blush Rose xxxx

  • http://profile.typepad.com/rosegardenacs RoseGardenAcs

    Absolutely beautiful – been waiting to see Mae since the preview in Attire and they really blew me away. Just gorgeous

  • Amanda

    Beautiful dresses – and of course the model is absolutely stunning. I actually went to her site a couple of weeks ago though and it seems that her dresses only go up to a size 12! So no-one over a size 10 should fall in love with these as you’re not welcome!

  • http://www.johanna-hehir.co.uk Johanna Hehir

    Hi Amanda, sorry that you’re under that impression! We in fact offer our Johanna Hehir range in sizes 8 – 22. A made to measure service is also available. Mae by Johanna Hehir will be offered in all sizes :)
    So glad you like the collection! xxx

  • http://www.johanna-hehir.co.uk Johanna Hehir

    Thank you so much! xxx

  • http://www.johanna-hehir.co.uk Johanna Hehir

    Hi Clare! Aw, thank you! I’m am so proud of everyone involved xxx

  • http://www.johanna-hehir.co.uk Johanna Hehir

    Hi Carla, so glad you like the dresses! xxx

  • http://www.johanna-hehir.co.uk Johanna Hehir

    Hi Kat, hehe it’s such a shame you can only wear one! xxx

  • http://www.johanna-hehir.co.uk Johanna Hehir

    Hi Sonia, thank you so much! xxx

  • http://www.thewhiterosebridal.co.uk Danielle – The White Rose

    Love Love Love this new collection and thank you for inviting us to the launch Johanna. We are now deciding which to have in the boutique, not an easy decision!

  • http://www.victoriamaryvintage.com Vicky {Victoria Mary Vintage}

    So thrilled to finally see these photos – they are absolutely stunning! The dresses are all gorgeous (I’m especially loving Ella – the cowl neck and deep V back are beautiful), and I’m so honoured to have my headpieces included in the shoot. The last photo in particular is just breath-taking.
    Thanks so much Annabel for featuring and Johanna for including my designs in the shoot!
    x

  • http://www.villagegreensoaps.co.uk Karen (Village Green Soaps)

    The dresses are absolutely stunning. I love the soft lace and buttons as shown on the dress looking out through the french windows to the garden. Congratulations Johanna you have done it again – just gorgeous x

  • http://weddings.hannahmia.com Hannah Mia

    Oh my, this is so stunning!! x