Today it is my great pleasure to introduce Rachel Ash Bridalwear, a unique bridal boutique located in the Midlands.
‘The sun is always shining in Rachel Ash, we like to laugh and enjoy life (although strictly not before 11am for Rach). The shop is a reflection of our personalities. It’s relaxed and comfy, yet glamorously luxe.’
Rachel (the blonde) and Ash (the brunette) are sisters-in-law-to-be (hopefully, if he ever asks!) who share a deep passion for weddings. Rachel always dreamt of owning her own bridal boutique and Ash wanted to get out of the office and do something creative and fun. Now, they both feel they have the best job in the world!
‘A bride will always remember the experience of finding THE dress. That’s special and makes us feel all warm inside, but the real reward is sending them on their way with well wishes for a fantastic day. It really makes our hearts smile.’
Sabina Mottasem is stocked at Rachel Ash Bridal Wear
Annabel and I love the 3 simple rules Rachel and Ash strive to uphold on a daily basis:
1. WE HAVE FUN – Remember dress up time as a little girl? Try it again.
2. WE FOCUS ON WHAT YOU LIKE ABOUT YOURSELF – We all have our hang-ups, but our dresses will enhance your favourite bits.
3. WE LISTEN – You know your style, we help you bring it to life.
Lusan Mandongus is stocked at Rachel Ash Bridal Wear
‘Our shop is a fabulous choice for those wanting a wedding dress which reflects their personal style. Thoughtfully hand-picked to curate a collection of designer dresses that feature luxurious silks, beautiful laces and flattering cuts, we try to offer brides an alternative to ‘that same dress that everyone wore’.’
‘We currently stock dresses from Stephanie Allin, Watters Brides, LusanMandongus, Sabina Motasem and accessories by Corrine Smith, Kelly Spence and Rachel Simpson Shoes. We will also be launching a new Pronovias collection from May 2014. Our dress prices start from £1300.’
‘An appointment with Rachel Ash is intimate, fun and laid-back. Come by, play dress-up, and have some FUN. Even if you don’t find your dress, you will enjoy the time spent here.’
For more information or to arrange an appointment head over to rachelash.co.uk. You can also keep up with Rachel and Ash on facebook, twitter and instagram.
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Annabel View all Annabel's articles
Founder of Love My Dress. Passionate Podcaster and Editor. Annabel lives in rural North Yorkshire with her husband and business partner Philip, their two daughters and menagerie of furry hounds. She loves photography, meditation, walking, being outdoors and star gazing. She is fierce when it comes to championing talent within the wedding industry and when she's not working on Love My Dress, she supports her husband Philip in the running of the family's sustainable flower farm and floral design business, Moonwind Flowers. In 2013, she became a published author.
